A designer and a lettering artist, I successfully combine traditional background in graphic design with meticulous hand lettering work to develop unique and flexible solutions. My work encompasses logos, brand identity systems, packaging, marketing graphics, and merchandise. 

 

I believe that a strong brand identity is one that has personality and is easy to connect to, and custom lettering is one way to build that strong emotional link between a message and its audience. I strive to understand business needs first, and create distinctive solutions that are rooted in the overall strategy, while also building a deep connection between the brand and its stakeholders. 

 

After receiving a BFA degree in Graphic Design from the School of Visual Arts in New York City, I spent several years working mainly in print design, as well as completing a Master's Degree in Design of Objects at the Bezalel Academy of Art and Design in Jerusalem, Israel. Since then, I have worked as an independent designer on diverse projects including logos, marketing collateral, wayfinding and UI, before focusing on lettering and brand identity design. 

 

I feel that collaboration is what makes the creative process most effective and enjoy a brainstorming chat over coffee - virtual or
in-person.