Fruitpath

BRAND IDENTITY

Fruitpath is a small family-owned dried fruit company, catering to families and tweens/teens. I created the basic initial brand identity package, which includes the brandmark, illustrations, patterns, custom lettering, color scheme, and packaging design.

The handmade feel of the lettering and the illustrations give the packaging a friendly, fun feel which appeals to families with young kids and tweens/teenagers that shop for their own snacks, and often are drawn to the bright colorful packaging. The small packages are great for on-the-go snacking, lunch boxes, and trips.